Through keyword research you can drastically increase your visitors by customizing carefully selected keyword phrases you are trying to rank for. By targeting the right keywords for the right pages you will have the knowledge to plan content for blogs, product descriptions, and landing pages.

There is a phrase, “Steal like and artist,” and it most definitely applies to marketing. By seeing what is working for your competitors you can cut out a lot of wasted time and money. Also, you can see what keywords you might be a waste of effort, given how much time your competitors have spent building authority for those specific ones. Worry not, time is your friend. In that instance we will take the long road and slowly build authority for those while put our focus on easier keywords to build rankings for.

Rank monitoring is essential to keeping track of what keywords and content are working best for your site. By monitoring your rank you can specifically tailor your SEO efforts in the right places to maximize visitors and profit. Long story short, customizing pages and keywords during your site’s optimization, continuously, will cut down on wasted money and effort.

Believe it or not social media marketing campaigns boosts your website’s SEO ranking substantially. One of the main reasons for this is that social media marketing campaigns drive large amounts of traffic to your website. You need to market to the right audience and delight your visitors just as you would in any other marketing campaign, otherwise you could potentially not receive the needed SEO ranking boost.